BBC

User engagement campaign

Background

NUCA animation academics and students have worked with the BBC on a number of projects over the last 8 years.

Brief

As part of the BBC's 'First Click Friends' project, the aim was to mobilise and support the millions of people already using the internet to help a relative or friend to get online.

Solution

Year 2 students collaborated with the BBC to create a series of inspirational films about the benefits of being online.

Results

http://www.bbc.co.uk/news/uk-england-norfolk-13338249

Client Quote

Martin Barber - Senior Broadcast Journalist, BBC Norfolk:

"The BBC is always very keen to engage with raw, new talent and nurture its potential, particularly at a local level. The yearly animation project with NUCA actually takes very little time to facilitate/support, but the reward is a rich seam of content linked to key editorial projects that can be shared with our audience across our broadcast platforms. Importantly, the project also engages the students with the BBC for the first time in many cases and always sparks the buzz of creativity that comes with a live project and broadcast deadline.

"The opportunity to produce content for a respected broadcaster also sees the students up their ambition to produce work of the highest quality as they know thousands of people will see it - this in turn reflects well upon their overall studies and ongoing work ethic. The students at NUCA are always a pleasure to work with and it's only due to the ongoing enthusiasm and support from the staff this project continues to run with such a success."